Why Digital Marketing important for Politicians Campaign in (Maharashtra) India?

Why Digital Marketing important for Politicians Campaign in (Maharashtra) India?

Collin have analysis that Digital Marketing have more scope because 450 million smartphone users, 336 million Facebook users,17 million Twitter users, 100 million Instagram users & 308 million YouTube Users that why the high important of Digital Content as campaign.

How come digital marketing helpful for a politician?

  • Running Social Media (i.e. Facebook, YouTube, Instagram and Twitter, etc.) Campaigns.
  • Showcasing your involvement to the society.
  • Video marketing,
  • Create bulk messages on WhatsApp
  • Modify targeted messages.
  • Reach the audience at very low cost.
  • Social media played a dynamic role in deciding which party wins the most seats.
  • We have the skills and knowledge to maximize the impact of social media interactions.

Digital Marketing Goals are:

  • Build a brand of party as what are they ideology, Mission of Party, Vision of Party and most important is Tagline as example :- “Acche Din Aaenge” ,” Sabka Saath Sabka Vikas” ,”Make in India” &” Ab Hoga Nyay”.
  • create energy before actual voting.
  • Bringing Engagement of the people into picture.
  • Creating region wise personalized content on the Social media platforms.

1. SMART WEBSITE

Smart website are used for display the different content for every user as per user interaction, Here information show from database its means fully control for the owner of the website.

choosing a right Domain for Smart Website, its most important part in this maximum time you can use your name as your Domain name the reason behind is that its easy to search for common people.

Feature of Smart Website

  • Unlimited pages
  • Image slider for quick understanding of your agenda
  • Profile Website
  • Content development
  • Professional email
  • Integration of Social network
  • Gallery, Videos, blog
  • Regular updating
  • All in one location
  • Dynamic content edit anytime anywhere

Benefits

  • Build the Local Community
  • Create Community Radio Advocates.
  • Allows people to connect with you.
  • Reaching more people.

2. ELECTION CAMPAIGN MANAGEMENT SOFTWARE

Election Campaign Management Software is mainly used by politicians. who want to enroll for election to Nagarsevak (Corporator), Gram panchayat sadasya, Amdar (MLA), Khajdar (MP) elections. Election Campaign Management Software manages all voters data. It also contains your team management system to manage your tasks by your co-workers. By using this software your team takes surveys of all voters in your ward to calculate predictions of expected election results. 

It is also helpful for building your image using politicians profile websites which are managed with this management tool. Where voters can send their problems & see your profile with your background, past works, news, events, gallery, etc. It also prints all voter receipts at time of voting to find voters polling booths.  Election Campaign Management Software has integrated SMS tools to send birthday wishes, event invitations to all of your voters & team mates. This software is also shared among your teammates as an android app. 

Feature

  • Manage all voters data
  • voters pre-voting survey management 
  • Team management
  • Voter receipt printing
  • profile website & management
  • Voter problems collection and solutions data
  • SMS to voters & team members integration (birthday, event invitations etc)
  • Social media management
  • Android application

NOTE:- Integration of Bulk SMS, WhatsApp, Email can be separate for software as per as requirement otherwise its inbuilt system in the software.

Reports

  • Voter sorting by area gender group colour
  • Expected poll results 
  • family wise report 
  • SMS report
  • Voters problems & solutions reports 

3. SOCIAL MEDIA

A 60 to 70% of Indian considers social media as their prime source of daily news and I personally know many people who open their Facebook account very first in the morning for news of the day. So, it is wise to start a political campaign using social Media.
Social media are open for all regardless of religion, caste, sex, color, age, and interest. So, it is easy for a political party to hook the targeted audience by posting tempting customized ads compelling to audience delight.

How to make Facebook leader Page?

  • Most important fact should keep in mind that in you post is your content “CONTENT IS KING”.
  • focus on multilingual content or Region Bases Pages.
  • content Should be Video, image
  • Different page for different working as
  1. Scheme
  2. The first vote for MODI
  3. Bharat ki baat
  4. Global Trends
  5. Contest for the youth

Even YouTube, Instagram, Twitter

Benefits

  • Citizen engagement
  • Build public trust
  • Provide better customer service
  • Increase brand awareness
  • Increase website traffic
  • Cheaper and targeted advertisement

4. CAMPAIGN

Paid campaigns can be initiated in the following networks

  • Google Display Campaigns
  • YouTube Campaigns
  • Facebook Campaigns
  • Instagram campaigns
  • Email Campaigns
  • SMS Campaigns
  • Publishing ads in specific news portals/app.

Premium Benefits

Reach maximum voters in less time

Engage voters for motivation, info about you.

Increase likes to your FB page.

5. LIVE VIDEO

Today, politics is playing call at online streaming.

Between Twitter, live streaming, and 24/7 news coverage, the web is that the place we attend stay informed on political happenings.

In fact, eighty-two percent of viewers say they like seeing a live stream over social media posts.

In another poll, data shows that eighty percent of individuals would rather watch live video than read a blog.

So digital marketing campaigns for politicians must and will include regular live streaming.

Conclusion:
Running a digital marketing for political campaigns in (Maharashtra) India , Big responsibility and a challenge.
You not only need to lookout of the politician’s reputation but also the party’s reputation generally .
The content that’s being provided in various platforms should undergo multiple proofreads before posting anywhere on social media.

I provide free consulting to political leaders for running their digital marketing campaigns.

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